Well good for you, Daily Mail editor Paul Dacre who came up with this rare insight into his work on BBC Radio 4’s Desert Island Discs.
But other mere mortals rely on reliable research to find out what’s going right – and wrong – with their publication.
Who’s reading? Who’s not? What will be the reaction to a new look? What should we try next?
Alan applies academic research techniques along with his 30 years of journalism experience to come up with some of the answers to the tricky questions. Email for more details.
What do readers make of what you do? How will they react to planned changes? Proper research from a properly trained researcher.